Social Media and Your Business

thumbsocial (1)Of course every small or big business has their own way of doing things. Using social media to promote their business is vitally important, but are they promoting their business well?  When you own your own business, tasks accumulate – it seems- exponentially. Promoting it, takes time and knowledge. Are you doing the right things using social media? Below, we give you information that will keep you promoting your business well, and keeping it up to date.


10 Annoying Social Media Habits Businesses Need To Stop Doing

Habits are easy to fall into. When you’re trying to change how you do things and you’re incredibly busy, falling back into old habits happens quicker than you would expect.


Is Your Business Monitoring What Matters On Social Media?

Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities?

At all?


Small businesses tackle social media marketing

Weinhagen Tire Co. in St. Paul needed to attract new customers. Owner Mike Weinhagen had tried traditional advertising — fliers, coupons, direct mailings — but it was more expensive and less effective than he’d hoped.


Phil Gerbyshak

philgerbyshak interview pic.Phil Gerbyshak is the chief connections officer who works with financial services professionals to increase employee & customer engagement by using social media to create and build relationships. He helps them understand it’s really not about the tools; it’s all about the conversations they participate in and the connections they create and cultivate.

Ron McDaniel from Buzzoodle interviewed Phil Gerbyshak about lead generation using social media, taking full advantage of linkedIn as a source of leads, how to build a better network, and how to use this social media giant to make a cold lead, warm.

Following are some of the questions posed to Phil.

 Ron: Hey Phil, I shouldn’t be telling people about you. You should be telling us a little about yourself. How did you get into this line of work; I mean, what made you interested in this?

Phil: Well, if we rewind, I worked in information technology for a long time; and by a long time I mean back when dial up modems existed and only operated at sub-optimal speeds: 9600 blog, super slow. It took days and days to even download a picture. Got there, and then about, oh, gosh now, it’s almost ten years ago that I saw technology was changing, and it was changing from being all about the tools and all about the traffic, to being all about the people.

Ron: Okay. Well, the first question is: have you gotten leads from using the free version of LinkedIn?

Phil:  Absolutely. So, when you are using the free version of LinkedIn there are a lot of things that aren’t available to you. That’s perfectly fine, but just recognize that there are some things you can’t do. The first thing is a very obvious one, but something that’s really important, and that is you always have to be growing your network. You always have to be adding new connections.

Ron: I was going to ask, does the whole “keep it to a very small group that you know well,” or, “spam everybody and get huge numbers,” work?

Phil: Yeah, great question. I think anyone that you think of can either:
A) Benefit—so the products and services you have to offer could benefit somebody else—or
B) If the other person is likely to be a benefit to you.

So once you have a balanced list of contacts, and you add those connections in a personalized way, then you need to stay top of mind. So when you are getting these, and now that you are connected to people, then you have to stay top of mind, folks. The easiest way to do that is to update your status.

Now the last lead generation tip for using the free version of LinkedIn is that if you can answer questions in groups, not just posting questions, but answer questions that add value in the groups that you belong to–they could be alumni groups, they could be industry-specific groups, they could be hobby groups, whatever—if you answer questions and you are genuinely helpful, people will remember you. And then, later on, if you then ask that they be part of your network or introduce you to somebody, they are going to remember that you are a helpful guy or gal, and they are going to be much more apt to help you.

If you would like to read the full interview follow this link.

 

 

 

 

 

Pinterest

What exactly is Pinterest ? Are you a Pinner? What does a Pinner do? Below, you will find information about the company, what it allows you to do, what it is, and other information that is sure to be of interest to you.


What is Pinterest?

Pinterest is a pinboardstyle photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.


Pinterest rolls out a redesign, but the biggest changes are yet to come

By the numbers, Pinterest is one of the largest social networks on the web. A Pew poll last month showed it nearly even with Twitter, with 15% of online adults signed up as Pinners.


Pinterest Store Platform ShopInterest Extends Free Beta, Launches Affiliate Network For SMB Sellers

ShopInterest, the 500 Startups-backed e-commerce site that lets you sell from your Pinterest boards, is announcing plans to extend its beta period by six more months while it gets its SMB-focused selling solution off the ground.


Pinterest Acquires Livestar, The Mobile Recommendations Startup Founded By Fritz Lanman

Pinterest said today it has acquired Livestar, the mobile recommendations app founded by Microsoft alum Fritz Lanman, who is also a noted angel investor who has backed the likes of Square, Getaround, and, as it happens, Pinterest.


Twitter

Twitter is celebrating its 7 birthday, and we couldn’t forgo the day without shouting out “Happy Birthday Twitter” and wishing you all twitter followers a great time with this social media giant.  Read the articles below.  You are sure to have a good time reading the great things twitter enable us to do, from the great U.S.A to other parts of the world!


Twitter Blog: Celebrating #Twitter7

There’s an old English saying, “Keep a thing seven years, and you’ll always find a use for it.” Today is Twitter’s 7th birthday, which we observe on the day @jack first tweeted. Since then, we’ve seen breathtaking velocity in Twitter’s growth.


@BBCWeather Twitter Hacked – Business Insider

“Saudi weather station down due to head on-collision with camel.”


Twitter Blog: Welcome Twitter for Windows 8

Today, we are releasing Twitter for Windows 8, a new app that makes it easier than ever to share and discover content on Windows 8 devices.


LinkedIn And The Business world.

By now, everybody has heard and sign up for a LinkedIn account.  We have read of their 200 million users. We know of the importance of LinkedIn in the business world. But, did you know LinkedIn is use more and more in hiring new people? Below, you will find great articles about the importance and impact LinkedIn continues to have in the business world.


LinkedIn: Revolutionizing The World of Recruiting

LinkedIn is the social media enigma, the one social media site that seems to have a profoundly stronger impact on companies than it does on its users.


Announcing the Voldemort 1.3 Open Source Release 

I am excited to announce the availability of the Voldemort 1.3.0 Open Source release. In 2012, Voldemort experienced unprecedented levels of traffic growth, adoption rates, and data growth at LinkedIn. 

 


Accidental Email To 1,138 LinkedIn Users 

Earlier this month, Matt Haughey, blogger and co-founder of gas tracking site, Fuelly, inadvertently emailed 1,138 people asking them to connect on professional social network LinkedIn.