Advantages of Social Media Platforms

thumbsocial (10)Advantages of Social Media Platforms For Business

Social media is everywhere. If a person has a Facebook, Twitter or LinkedIn account, he or she is a part of the social media world. While social media sites are great for bringing people together, it is also useful for business marketing.

A website like Facebook is a great place for people to connect with old friends or relatives. The interface of the website is pretty user-friendly and allows a person to personalize their Facebook experience even more. This site is also a great place to organize public events and gatherings to help promote brand awareness.

While Facebook is great for connecting with friends of old and new, a website like LinkedIn is a social media platform used by professionals from all fields. Highly beneficial for job recruiters and job candidates, LinkedIn will help users become connected with other related professionals. This social platform is advantageous for those who are interested in a specific industry and wish to make a career in it.

Twitter is a social platform known as a micro blogging site. It’s a fast way to communicate with family, friends or coworkers in messages of 140 characters or less. Since Twitter is such a fast way to communicate, news and knowledge travels around the world faster. Politicians, celebrities and businesses use Twitter to communicate as well. Businesses and advertisers who use Twitter can conjure short, concise messages to market their brand and products.

Social platforms like Pinterest and Tumblr are more visual platforms that can benefit a business. When someone is enthralled or intrigued by a picture posted by a business on Pinterest, he can pin it to his board and the image will reach a new audience. Tumblr is very user friendly blog and is also visually beneficial for business. Businesses can find users interested in topics or items similar to their product and also create a fan base by reblogging or liking posts.

There are plenty of ways for a business to market itself on the internet. Each social platform has viable ways to connect with potential customers and clients. It is up to the business to decide which social platform will best suit their marketing needs.

The Positioning of Two Social Media Giants

thumbsocial (6)Have you signed up for Google+ yet? Well, it seems a lot of people have and now is considered to be the number two social media network. Catching up to Facebook, Google+ is in a strong position to be the social media network of choice.

This is a post on interesting articles that may even give you a good chuckle about what social media is doing to the common man or teenager these days.

Google+ continues to dominate LinkedIn & Twitter, could catch up to Facebook

You may not be using Google+, but your friends probably are.

If they’re not hanging out and posting photos of cute puppies and sunsets, there’s a good chance they are using Google+ to log in to various web sites — and increasingly, they’re also clicking the +1 button to share those sites. In fact, it’s the clear number two social network according to a variety of measurements.

A new study commissioned by Janrain shows that, of the people who use social networks to log in to other websites, almost half (46 percent) use Facebook. But Google+ is in a strong second place, with 34 percent of social logins.

Social media free speech rights complicated for workers

ST. CLOUD, Minn. — An anonymous “Suzy Citizen” leaves fliers criticizing management in a public area of the St. Cloud Public Library, and the Great River Regional Library board of trustees hires an investigator to find out if an employee is the culprit.

A library aide is fired for repeatedly complaining about her supervisors on Facebook and refusing to sign an agreement to refrain from making disparaging public comments about Great River Regional Library staff.

Do employees have free-speech rights to publicly criticize their bosses or workplaces, especially in the social media age when venting on Facebook or Twitter has replaced traditional complaining around the water cooler?

The answer: Sometimes.

Research finds link between social media and the ‘fear of missing out’

Have you heard about FOMO — “fear of missing out”? Most common among the under-30 crowd, it happens when someone feels nervous about not attending social events, like that awesome party everyone else enjoyed last weekend.

People have always been concerned about their social standing, but the explosion of social media has made FOMO a bigger issue, for everyone from middle schoolers newly toting smartphones to adults. Now researchers have developed a quiz to test just how fearful people are about missing out.

Tips And Advice For Your Social Media Campaign

thumbsocial (10)Social media can be an advantage for your business, or your personal brand if used wisely.  For a business, having a social media campaign can increase sales if they have good, quality products.  For a service company, the services they offered, and the customer service they provide can be advantageous to their bottom line. Here, we offer you articles about social media that we hope can be insightful for your business.

5 Social Media Rules Every Entrepreneur Should Know

Social Media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others.

So what makes the difference between a following of 500 and a following of 500,000?

The Best and Worst Times to Post to Social Media

It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media?

While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an infographic that lists, in general, the best and worst times to post to the major social networks.

Here’s a look at three of them:

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

How to Integrate Social Media With Your SEO Campaign     

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguin matures. This has left many people who used to practice the art of SEO wondering where to go.

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven’t already), other tactics are destined to succeed, impervious to algorithmic changes. Many people believe that search marketing integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

5 Social Media Tips to Ignore

Do a quick Google search or scour the front pages of your favorite social media blogs and you’ll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you read enough of them, which I do, eventually you’ll see those tips and bits of advice contradict each other.

Don’t post on Facebook more than once a day, or your fans will un-Like you.

Social Media Analytics

thumbsocial (12)Social Media analytics, from finding out about how your company is doing in customer service to whether your marketing campaign using social media is working. Here we bring you articles dealing with information about social media that could impact your business.

Effective social media analytics

Social media isn’t just about collecting Facebook “likes” any more, says Danny Bradbury. The smart money is extracting intelligence from the network.

Six months ago, your company launched a new product. Last month, your sales dipped. Why? And how interested are people in your competitor’s new product? Don’t pay money for a focus group or a market survey that will deliver data three months from now. Listen to the social network instead. It’s 2013, and social business isn’t about collecting Facebook “likes” anymore. Welcome to the age of social media analytics.

Managing the mentions: how big brands survive social media nightmares

“Is this how you silence people on your page?” “I’m still waiting for a response or am I not considered a customer anymore?” “Does anyone actually READ the posts people make here?” “15 days, 3 emails and still no response.” “Worst service provider I have ever encountered.”

In between the latest product shots and carefully crafted status updates, you’ll find comments like these littering the social media pages of major brands. As their relationships with their customers have moved online, social media has become a platform for businesses to speak to thousands of people in under a minute — but it’s also become a space for queries and (very public) complaints from legions of social media users.

More car buyers use social media to find hot deals

More car buyers are using social media when it comes to picking out their new model and figuring out which dealer offer will be best, a new study finds.

About one out of four of the 2,000 car buyers surveyed say they consider online car review sites to be helpful in picking a place to buy a new vehicle, according to the Automotive Social Media and Reputation Trend Study released by a company called Digital Air Strike, which specializes in such research.

Social Media News

thumbsocial (2)It’s not surprising to find out that teens are more than willing to put all kinds of personal information on their online profiles.  The question is how do business benefit from such an activity?  Is your marketing and social media campaign taking into consideration this huge population of consumers? How can your social media campaign help you build a niche and help your business succeed? Read the articles below to give an insight into what is going on in social media, and the impact on your business.

Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.

A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on, Android, and iOS applications.

Pouring on social media strategy is essential

Susan Bate has been operating her business for 25 years. So it’s no surprise her marketing strategies have evolved considerably to reflect the times, says the owner of Coffee Tree Roastery in West Toronto.

“In the beginning it was just building relationships through word of mouth because we were doing something nobody else was doing. With no real competition we could earn our stripes by repetition of our message.”

About seven years ago it all changed. Competitive coffee houses moved in en masse.

New Report on Teens, Social Media, and Privacy

Interesting report from the From the Pew Internet and American Life Project:

Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006:

  • 91% post a photo of themselves, up from 79% in 2006.
  • 71% post their school name, up from 49%.
  • 71% post the city or town where they live, up from 61%.
  • 53% post their email address, up from 29%.
  • 20% post their cell phone number, up from 2%.

Social Media And Your Business

thumbsocial (7)Sometimes using social media to boost your sales and presence in the market does not give you a ROI right away. You wonder whether the effort and the financial investment your doing is worth it. According to a recent study 78% of salespeople using social media outsell their peers. So, if you’re wondering whether to continue using social media to further your efforts in the market place, the answer is a categorical YES!

 9 social media tips

Avoid the “Field of Dreams” fallacy.
You have a firm presence on a variety of social media platforms and have carved out a stout digital footprint? Terrific!

Marketing in 140 characters or less.

For advisors striving to market themselves on social media, there’s a lesson to learn and it’s this: You must be concise and recognizable at the same time.

To read the article in its entirety, click on the link above to take you there.

Study: 78% Of Salespeople Using Social Media Outsell Their Peers

The most interesting finding was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media. He tells me he wasn’t expecting a number that high. Then, Keenan found that when it came to exceeding sales quota (exceeding quota by more than 10%), social media users were 23% more successful than their non-social media peers. Keenan told me that no matter how you sliced the data, social media users came out on top.

3 ways social media can accelerate business development

Good work begets more good work. When you exceed customer expectations, deliver impressive results and consistently go the extra mile, word spreads.

Want to accelerate this tried-and-true business development practice? Incorporate social media.

Turning Likes into Sales

thumbsocial (5)It is one thing to engage an audience enough to get a few likes or comments on Facebook posts or a YouTube promo video, but it is quite another to turn these anonymous comments into paying customers. Many business owners expect social media to do all of the work when it comes to pushing a potential client down the sales funnel. The truth is that the correct use of online media platforms includes a human element that must be included in all correspondence from the beginning of the sales process all the way to the end.

– Getting Those Likes

Although this is not easy for a new business, this is the easy part. You should not be selling anything at this point; your main goal is to inform your targeted audience about your business service and spur interest in it.

To do this, post open commentary and ask questions which require an answer. Stay involved in the conversation and choose recent, relevant topics in your industry. Showcase your knowledge as an expert so that people begin to trust you as a source of the latest information and solutions.

– Showcasing Professional Expertise that is Worth Paying For

Now that you have an engaged audience, you must begin to direct them to your solutions. This is not done through hard sales techniques, but through a judicious dissemination of resources which will include your company. Providing answers is much more important than saying your company can solve everything; simply having your links in your profile will entice people to check your services if you are seen as an expert.

Do not be afraid of cannibalizing yourself by giving away tips. Most customers simply want to know that you are an expert before they trust you with the solution to their problems.

– Customer Conversion

Now that you have the attention of your audience as a solutions provider, you can begin to direct them to your website. The general consensus is that one in four messages can be a self serving link – the other three out of four should be strictly communications.

Your Online Business Presence

thumbsocial (1)Using social media to increase sales, to better customer relations, to engage possible customers, and to create a positive image for the company are some of the ways business use social media to their advantage.  Nonetheless, businesses have to be aware of the advantages and disadvantages of having a presence online.  Below, we give you information about business and social media; we hope you find it useful.

Lessons in approaching the B2B market using social media

Social is inherently not made for business at all. The business to consumer or brands interacting with consumers on social in general, is a tough nut to crack. This begs the question – how do we approach business-to-business communication using social media?

Social media for engagement – Not followers

Here seems to be much confusion between online marketers around social media and its benefits. Not only do people set ineffective goals, but their strategy is focused on tactics which will take real benefits away from a business.

What Is The Significant Impact Of Social Media On Businesses?

The million dollar question every business owner has about social media is, “What is the impact of social media on my business? What will I gain from having a social media presence?”

As with any aspect of marketing, the answer ultimately depends on your goals, but let’s take a broad approach to these questions…

News on Social Media

thumbsocial (10)What are the news affecting social media this week? Well, from how your privacy may be handled and the effect it has in businesses to determining whether your social media campaign is working are some of the recent news concerning social media.  Do you even have a social media marketing campaign? Do you know if it’s working, or not? Below, we give you articles that will enhance your understanding of the power of social media.

Customer Privacy: What You Need to Know About Social Media, Passwords and Transparency

Credit card information. Bank account numbers. Personal information, including ages, phone numbers and shopping habits. These are all pieces of data that businesses collect from customers every day. How they handle this information, and how they protect customer privacy are serious issues for entrepreneurs.

How to determine what’s working in your social media campaign

Even though social media has been around for a quite a while and is still trending, many digital marketers are struggling with how to measure the ROI of their social media campaign. This question gets asked a lot, even though many large and small organizations have already integrated this communication medium into their traditional marketing efforts.

Twitter Speaks, Markets Listen and Fears Rise

Could the global economy hinge on 140 characters?
That is the question the financial industry and government regulators are trying to answer after a Twitter hoax on Tuesday that claimed President Obama was injured in an explosion at the White House.


The Power of Social Media

thumbsocial (13)This is what’s new in Social Media this week.  We all know the mantra of “The Customer is always right”. We know some businesses go above and beyond the call of duty (Customer Service), but the following article will give you w an insight into what social media is doing for customers today, and what it means for your business!

Businesses Beware: The Power of Social Media! 

The power of one voice can make enough waves to disrupt any business foundation, especially when that voice is heard all over the Internet. Consumers are slowly starting to show their hand to big businesses and it is leaving business owners quaking in their boots!

A New Mobile Experience Designed for the Everyday Professional [VIDEO]

Our mobile audience has greatly evolved over the past year. Today, our mobile professionals span across the globe and represent a broad spectrum, from executives to young professionals and from road warriors to desk ninjas.

New York City’s 20 Most InDemand Employers 

Our company rankings just got more interesting. Last year, we gave you the world’s Most InDemand Employers, along with sub-lists for specific countries and functions. Now we’re taking our insights down to the city level and just today at Connect in Ney York, we announced the Big Apple’s rankings.

Salesforce Wants to Remake Marketing — and Itself

The head of has what he hopes will be a major new product. What he really thinks it is about, though, is remaking his company for the age of social media.