Hiring Through The Power Of Social Media

thumbsocial (2)Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online. Click here to read the article.

How do you then make sure some of the businesses happening on line come your way? Is your ROI not really giving you the desire outcome? Many of the big companies are spending millions launching a social media campaign; can your business afford to do the same?

Social Media Automation: A Beginner’s Guide for Small Business Owners

Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted. Large companies leverage considerable brand and reach with clever social media campaigns that, seemingly, go viral instantly. Small business know the reality, watching contests fall flat and their best efforts stall – leading them to feel the promise has not been fulfilled and that the return on investment from social media is small or non-existent.

Earned Media And Social Media: How Brands Can Get Beyond The Hype

Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap.

Everyone wants earned media.

Forget jobsites and recruitment agencies, in business today hiring happens through the power of social media.

Whether you are actively looking for a job or are just open to an offer that you can’t refuse, forget MonsterCareer Builder and all the other job sites. Posting your resume and looking for jobs on career sites doesn’t work so well anymore for two reasons, according to Catherine Kaputa‘s 2012 article.

First, the perception has always been that the best candidates don’t put their resumes online and have to be “discovered” by recruiters. Secondly, in the new digital world, recruiters now have a tremendous tool at their disposal to find the best candidates: social media.








Is Your Social Media Marketing Working?

thumbsocial (7)If you are new to the Social Media Marketing arena, you may be wondering what to do. Social media news and information are abundant, and you may be wondering where to turn to conceive and implement a social media marketing campaign for your business that makes sense. Below you will find information for you about social media, your business, and whether you social marketing is working.

Follow the links to read the complete articles.

Business Growth and Social Media

If you’re looking for a place to focus your business growth efforts, try social media.

Word-of-mouth marketing has received a technology makeover, and it’s called social media. Hands down, it’s the most powerful tool that any business owner can use to engage customers and drive revenue growth. But here’s the rub. Even though small business owners understand how important social media is to their success, for the most part it’s still a theoretical understanding. They’re not taking advantage of social media’s full potential. So says Steven D. Strauss, small business expert and author of “The Small Business Bible.”

4 Ways To Find out If Your Social MArketing Is Working               

There’s no denying that popular social networking sites like Facebook and Twitter have earned a significant following. The same is true for video sharing sites, like YouTube, and other forms of social media. Given that, it does not come as a surprise that a number of businesses – large and small – are investing in social media efforts in order to boost the return of their other marketing and advertising investments.

While this strategy can prove to be effective, what you must keep in mind here is that creating and executing a social media campaign should not be the end step. You should also take time to evaluate whether your social media efforts are successful or not. This will help you identify the strong and weak points of your efforts, so you can address any issues and improve your results with the next campaign.

To help you with evaluating your success, here are some tips.

Count your friends and followers

5 steps for a social media crisis communications plan

This week I had the opportunity to speak at PRSA Nashville’s luncheon on Preventing a Social Media Nightmare with Stephen Zralek, an attorney at Bone McAllester Norton PLLC. Since it’s been fresh on my mind, I wanted to dive a little more into the topic of social media and crisis communications.

Since social media has become a mainstream marketing channel for brands, there has been a need for crisis communications.

New Happenings in Social Media

thumbsocial (6)Who Knew? Did you ever imagine the important role social media would play in everyone’s life? Jobs are created because of social media, news is a twit away, and now we have to follow social media etiquette. Really? Below are four articles with information, and recent news about social media.

Social media now crucial to how Americans get their news

One of Meg Wagner’s favorite childhood memories was receiving The Tampa Tribune and the St. Petersburg Times at her front door.
As a child, Wagner loved newspapers and knew she wanted to be a print journalist.

Boston Marathon Bombings Brings to Light Social Media Etiquette Issues

Following the news that two explosions had gone off near the finish line at the Boston Marathon on Monday, Colby Christopher, 29, saw his Facebook Newsfeed become dominated by news of the tragedy. But amongst the photos and posts about the victims and injured, there were a few others about everyday Facebook things.

What else is new in social media?

We all hear about the new things going on with Facebook and Twitter, but often we don’t hear much about some of the newer sites out there. Yet, every day, more sites and apps appear across the Internet.

Here are a few that may make sense for your brand:

  • Launch.it
  • RebelMouse
  • About.me

Click the link above to read the article and what the apps listed are supposed to do.

Saudi prince: Blocking social media platforms is a ‘losing war’

Saudi Prince Alwaleed bin Talal has called on the Saudi Telecommunication Authority to drop reported plans to block social media platforms, describing the action — if implemented — as a “losing war.”