The Latest Social Media News

thumbsocial (5)Social media is no longer for people coming together in a social network, but for business to embrace and take advantage of a powerful marketing medium. From newspapers, magazines, small business and the like, to the healthcare sector, social media plays an important role in their marketing campaign.  Read the articles below to find the latest about business and social media.


New attraction at U.S. Open: 50-foot social media wall

The U.S. Open offers plenty of entertainment options, starting with the world’s best tennis players chasing the last major prize of the Grand Slam season.

Add one more attraction to the list.

The Open, which runs from Aug. 26-Sept. 9 in New York, will debut a 50-feet-by-8-feet social media wall, adjacent to Louis Armstrong Stadium, that will display social media commentary by fans, players, whomever, in real time throughout the tournament.

It will be like a giant Tweetdeck right in the middle of the U.S. Open.

“Only better,” says Nicole Jeter West, the director of digital strategies and partnerships for the USTA.


How to handle personal attacks on social media

We all know social media is a powerful tool that has many professional and personal advantages. Which is why we use it.

But while you do have control over if and how you build your online presence, you typically lack control about what others say about you in online comments and on social media.

The larger your presence, the more likely you are exposing yourself to feedback – both positive and negative. Even if you haven’t built out your social-media presence, you run the risk of being exposed to one of social media’s dark sides: the personal attack.


More Hospitals Use Social Media to Gather Feedback from Patients’ Families

When staffers at the Nemours/Alfred I. duPont Hospital for Children in Wilmington, Del., want to simplify appointment scheduling, make surgery smoother for kids or even work on doctors’ bedside manner, they turn to a special group of experts, a “virtual advisory council” made up of parents on a private social network.

Hospitals are turning to Facebook, Twitter and other forms of social media to recruit patients and their families as advisers. They are asking parents for input, via questionnaires and surveys, on improvements in care, new services and even new facility names.


Learning From Five Guys And Chipotle

thumbsocial (11)As you read the articles we posted for you today, one question may come to mind. Is my social media campaign likely to flop, or will it become a sudden sensation? What will I have to do to promote my business and products so I can reach a tremendous customer base? According to the first article, your involvement in your social media campaign is vital to the success and continuity of it. Read the articles below to find out whether your social media campaign is right on track.


What Five Guys and Chipotle can teach your business about social media

The invasion of American food chains in cities around the world is not a new trend. In almost every major world attraction, museum, or transport station, there is a McDonald’s within walking distance.

PREVIOUS RESTAURANT MARKET ENTRY

It’s not just McDonald’s, either; KFC, Burger King, Subway and many more have also expanded outside the United States, further flooding the food market.

One reason why McDonald’s and the rest of the large chains of American food have succeeded is their ability to spend massive amounts of money on traditional advertising and promotion. They are able to advertise at every commercial break and on every street corner because of the large amounts of capital they have and the sheer size of these organisations. Such large advertising expenses are not feasible for most companies and it may prove difficult to model expansion after a multinational corporation.


How to avoid the pitfalls of social media marketing

Play the social media game right and platforms such as Facebook and Twitter can be great for engaging with your business’s target market.

Social media marketing has become a hot topic for businesses and entrepreneurs are constantly bombarded by information about how to increase their social media impact and optimise engagement. Getting social media strategies right can be a great way for a business to engage with its target market, but bad social media efforts can drive potential customers away just as easily.


Why LinkedIn Became My Favorite Social Network

Founded in 2003, LinkedIn has grown well beyond its roots as an online resume and recruitment tool. The site claims that more than two new members sign up every second. LinkedIn boasts more than 170 million unique monthly visitors from around the world.

Of the many social networks constantly vying for my attention—Facebook, Twitter, Google Plus, Pinterest, LinkedIn, Tumblr, and maybe YouTube—LinkedIn has won my heart. Here’s why:

They Keep It Strictly Business

Counter to the never-ending selfies on Instagram, food porn on Pinterest, silly GIFs on Tumblr, messy drama and rants on Facebook, the tone and presentation of LinkedIn maintains a rare social media decorum and professionalism.


Is Your Social Media Marketing Working?

thumbsocial (7)If you are new to the Social Media Marketing arena, you may be wondering what to do. Social media news and information are abundant, and you may be wondering where to turn to conceive and implement a social media marketing campaign for your business that makes sense. Below you will find information for you about social media, your business, and whether you social marketing is working.

Follow the links to read the complete articles.


Business Growth and Social Media

If you’re looking for a place to focus your business growth efforts, try social media.

Word-of-mouth marketing has received a technology makeover, and it’s called social media. Hands down, it’s the most powerful tool that any business owner can use to engage customers and drive revenue growth. But here’s the rub. Even though small business owners understand how important social media is to their success, for the most part it’s still a theoretical understanding. They’re not taking advantage of social media’s full potential. So says Steven D. Strauss, small business expert and author of “The Small Business Bible.”


4 Ways To Find out If Your Social MArketing Is Working               

There’s no denying that popular social networking sites like Facebook and Twitter have earned a significant following. The same is true for video sharing sites, like YouTube, and other forms of social media. Given that, it does not come as a surprise that a number of businesses – large and small – are investing in social media efforts in order to boost the return of their other marketing and advertising investments.

While this strategy can prove to be effective, what you must keep in mind here is that creating and executing a social media campaign should not be the end step. You should also take time to evaluate whether your social media efforts are successful or not. This will help you identify the strong and weak points of your efforts, so you can address any issues and improve your results with the next campaign.

To help you with evaluating your success, here are some tips.

Count your friends and followers


5 steps for a social media crisis communications plan

This week I had the opportunity to speak at PRSA Nashville’s luncheon on Preventing a Social Media Nightmare with Stephen Zralek, an attorney at Bone McAllester Norton PLLC. Since it’s been fresh on my mind, I wanted to dive a little more into the topic of social media and crisis communications.

Since social media has become a mainstream marketing channel for brands, there has been a need for crisis communications.


Social Media And Your Marketing Campaign

thumbsocial (13)Although this post includes a video for you to watch, the content and purpose of it is the same: Information for your social media marketing for your business.  There are many ways people are going about their marketing strategy, and is always interesting the options and challenges they take to succeed. In this post we want to we give you interesting articles for you to read.


Social Media 2013

This is the 4th version of the world’s most watched social media video series “Social Media Revolution. Written by international keynote speaker and best selling author Erik Qualman (Socialnomics, Digital Leader, Alex Azure & Forbidden Door). This version uses new energetic music.


Why Every Brand Needs Custom Social Media Marketing

We love our smartphones, laptops and tablets but while new technology is thrilling for consumers, it presents new challenges for brands. In the early days of online marketing, you could simply set up a website and frame your content in any way you wanted.

Now that Internet users are going mobile and have their own customization options, chances are that they won’t stumble across your site on their own. This is why it’s so important for brands to invest their content on a variety of social platforms. You need to be able to push your content around without having it tied down to your domain.


Managing A Social Media Marketing Team

The surgeon leans over the patient, whose abdomen has been surgically opened.

“Forceps,” the doctor barks.

The nurse hands the doctor a stainless steel instrument.

Again the doctor demands, “scalpel!”  The nurse dutifully hands the doctor the necessary tool.

We’ve all seen the drill in countless films and television shows. But, the process of a nurse serving as a surgeon’s assistant as a sort of operation room caddy was only developed in the early 20th century, purportedly by efficiency expert Frank Bunker Gilbreth, Sr.