Tips And Advice For Your Social Media Campaign

thumbsocial (10)Social media can be an advantage for your business, or your personal brand if used wisely.  For a business, having a social media campaign can increase sales if they have good, quality products.  For a service company, the services they offered, and the customer service they provide can be advantageous to their bottom line. Here, we offer you articles about social media that we hope can be insightful for your business.


5 Social Media Rules Every Entrepreneur Should Know

Social Media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others.

So what makes the difference between a following of 500 and a following of 500,000?

The Best and Worst Times to Post to Social Media

It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media?

While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an infographic that lists, in general, the best and worst times to post to the major social networks.

Here’s a look at three of them:

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

How to Integrate Social Media With Your SEO Campaign     

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguin matures. This has left many people who used to practice the art of SEO wondering where to go.

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven’t already), other tactics are destined to succeed, impervious to algorithmic changes. Many people believe that search marketing integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

5 Social Media Tips to Ignore

Do a quick Google search or scour the front pages of your favorite social media blogs and you’ll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you read enough of them, which I do, eventually you’ll see those tips and bits of advice contradict each other.

Don’t post on Facebook more than once a day, or your fans will un-Like you.


Social Media News

thumbsocial (2)It’s not surprising to find out that teens are more than willing to put all kinds of personal information on their online profiles.  The question is how do business benefit from such an activity?  Is your marketing and social media campaign taking into consideration this huge population of consumers? How can your social media campaign help you build a niche and help your business succeed? Read the articles below to give an insight into what is going on in social media, and the impact on your business.


Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.

A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications.


Pouring on social media strategy is essential

Susan Bate has been operating her business for 25 years. So it’s no surprise her marketing strategies have evolved considerably to reflect the times, says the owner of Coffee Tree Roastery in West Toronto.

“In the beginning it was just building relationships through word of mouth because we were doing something nobody else was doing. With no real competition we could earn our stripes by repetition of our message.”

About seven years ago it all changed. Competitive coffee houses moved in en masse.

New Report on Teens, Social Media, and Privacy

Interesting report from the From the Pew Internet and American Life Project:

Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006:

  • 91% post a photo of themselves, up from 79% in 2006.
  • 71% post their school name, up from 49%.
  • 71% post the city or town where they live, up from 61%.
  • 53% post their email address, up from 29%.
  • 20% post their cell phone number, up from 2%.