Hiring Through The Power Of Social Media

thumbsocial (2)Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online. Click here to read the article.

How do you then make sure some of the businesses happening on line come your way? Is your ROI not really giving you the desire outcome? Many of the big companies are spending millions launching a social media campaign; can your business afford to do the same?

Social Media Automation: A Beginner’s Guide for Small Business Owners

Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted. Large companies leverage considerable brand and reach with clever social media campaigns that, seemingly, go viral instantly. Small business know the reality, watching contests fall flat and their best efforts stall – leading them to feel the promise has not been fulfilled and that the return on investment from social media is small or non-existent.

Earned Media And Social Media: How Brands Can Get Beyond The Hype

Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap.

Everyone wants earned media.

Forget jobsites and recruitment agencies, in business today hiring happens through the power of social media.

Whether you are actively looking for a job or are just open to an offer that you can’t refuse, forget MonsterCareer Builder and all the other job sites. Posting your resume and looking for jobs on career sites doesn’t work so well anymore for two reasons, according to Catherine Kaputa‘s 2012 article.

First, the perception has always been that the best candidates don’t put their resumes online and have to be “discovered” by recruiters. Secondly, in the new digital world, recruiters now have a tremendous tool at their disposal to find the best candidates: social media.