Should Your Business Be On Social Media?

thumbsocial (5)Business owners are often times spreading themselves thin by doing too many different things every day. They are the CEO and CMO among other titles every single day. Decisions range from hiring, marketing, budget, finance, human resources and myriad of other issues. So, when the question arises about advertising on social media, promoting a product, or engaging customers through social media channels, what is the right step to take and what are the advantages? Depending on whom you ask, the answers differ greatly. Here we bring you three articles that will certainly give you information to ponder about and give you a good start to begin with your social media endeavor.

5 Reasons Why Your Business Shouldn’t Be On Social Media

Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly.

Failing to follow social media best practices could actually dampen your online presence and brand sentiment.

Below are some of the reasons why it’s better for some companies to stay away from social media.

1. You Don’t Update

Small Businesses Underutilizing Social Media

NEW YORK, July 30, 2013 /PRNewswire/ — Newtek Business Services, NASDAQ: NEWT, The Small Business Authority®, with a portfolio of over 100,000 business accounts, announced today the findings of its SB Authority Market Sentiment Survey, a monthly window into the concerns of independent business owners. Based on a poll of over 2,000 respondents, one of the key findings from the July survey is 57% of business have a Twitter or Facebook account. The findings from last year compared to this year show 10% more business owners are using social media. Additionally, only 30% of those polled are concerned about Twitter or Facebook using their clients’ data.

Who Are The Top 50 Social Media Power Influencers, 2013?

Who are the Top 50 Social Media Power Influencers for 2013?

You could answer that question by saying, of course, they are the people who most influence the biggest brands or have the best selling book or who have been around the business a long time.

But social media is a very democratizing form of communications and to assess influence you really need to know who is first among equals.

Social Media And Your Business

thumbsocial (11)The teenage population is roughly 22 million just in the United States.  It is no wonder then, businesses are eager to reach and promote their products to this insatiable crowd. Social media has played a role in promoting business and products through an array of devices that teenagers not only wish to have, but are their favorite mode of communication.  Below, are three articles about social media and the impact they have on business.

The Social Media Advertising Ecosystem Explained

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers.

The ‘Stanley Cup’ Of B-to-B Social Media

For business marketers, the holy grail, or, in this case, the Stanley Cup has been trying to demonstrate the business impact of social media, which is not defined by adoption, usage or engagement, but by influence. It proves that social media and/or social networks can influence buyer behavior. New insight suggests that it might be time to lace up the skates and put on the pads.

Word of mouth (WOM), defined by person-to-person communication be that in person or over the phone, is and has always been the most used and most influential channel for business buyers.

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are therefore increasingly focusing their attention on social commerce.