Tips And Advice For Your Social Media Campaign

thumbsocial (10)Social media can be an advantage for your business, or your personal brand if used wisely.  For a business, having a social media campaign can increase sales if they have good, quality products.  For a service company, the services they offered, and the customer service they provide can be advantageous to their bottom line. Here, we offer you articles about social media that we hope can be insightful for your business.


5 Social Media Rules Every Entrepreneur Should Know

Social Media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others.

So what makes the difference between a following of 500 and a following of 500,000?

The Best and Worst Times to Post to Social Media

It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media?

While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an infographic that lists, in general, the best and worst times to post to the major social networks.

Here’s a look at three of them:

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

How to Integrate Social Media With Your SEO Campaign     

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguin matures. This has left many people who used to practice the art of SEO wondering where to go.

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven’t already), other tactics are destined to succeed, impervious to algorithmic changes. Many people believe that search marketing integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

5 Social Media Tips to Ignore

Do a quick Google search or scour the front pages of your favorite social media blogs and you’ll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you read enough of them, which I do, eventually you’ll see those tips and bits of advice contradict each other.

Don’t post on Facebook more than once a day, or your fans will un-Like you.


Social Media And Your Marketing Campaign

thumbsocial (13)Although this post includes a video for you to watch, the content and purpose of it is the same: Information for your social media marketing for your business.  There are many ways people are going about their marketing strategy, and is always interesting the options and challenges they take to succeed. In this post we want to we give you interesting articles for you to read.


Social Media 2013

This is the 4th version of the world’s most watched social media video series “Social Media Revolution. Written by international keynote speaker and best selling author Erik Qualman (Socialnomics, Digital Leader, Alex Azure & Forbidden Door). This version uses new energetic music.


Why Every Brand Needs Custom Social Media Marketing

We love our smartphones, laptops and tablets but while new technology is thrilling for consumers, it presents new challenges for brands. In the early days of online marketing, you could simply set up a website and frame your content in any way you wanted.

Now that Internet users are going mobile and have their own customization options, chances are that they won’t stumble across your site on their own. This is why it’s so important for brands to invest their content on a variety of social platforms. You need to be able to push your content around without having it tied down to your domain.


Managing A Social Media Marketing Team

The surgeon leans over the patient, whose abdomen has been surgically opened.

“Forceps,” the doctor barks.

The nurse hands the doctor a stainless steel instrument.

Again the doctor demands, “scalpel!”  The nurse dutifully hands the doctor the necessary tool.

We’ve all seen the drill in countless films and television shows. But, the process of a nurse serving as a surgeon’s assistant as a sort of operation room caddy was only developed in the early 20th century, purportedly by efficiency expert Frank Bunker Gilbreth, Sr.


Social Media And Your Business

thumbsocial (7)Sometimes using social media to boost your sales and presence in the market does not give you a ROI right away. You wonder whether the effort and the financial investment your doing is worth it. According to a recent study 78% of salespeople using social media outsell their peers. So, if you’re wondering whether to continue using social media to further your efforts in the market place, the answer is a categorical YES!


 9 social media tips

Avoid the “Field of Dreams” fallacy.
You have a firm presence on a variety of social media platforms and have carved out a stout digital footprint? Terrific!

Marketing in 140 characters or less.

For advisors striving to market themselves on social media, there’s a lesson to learn and it’s this: You must be concise and recognizable at the same time.

To read the article in its entirety, click on the link above to take you there.


Study: 78% Of Salespeople Using Social Media Outsell Their Peers

The most interesting finding was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media. He tells me he wasn’t expecting a number that high. Then, Keenan found that when it came to exceeding sales quota (exceeding quota by more than 10%), social media users were 23% more successful than their non-social media peers. Keenan told me that no matter how you sliced the data, social media users came out on top.


3 ways social media can accelerate business development

Good work begets more good work. When you exceed customer expectations, deliver impressive results and consistently go the extra mile, word spreads.

Want to accelerate this tried-and-true business development practice? Incorporate social media.


Your Online Business Presence

thumbsocial (1)Using social media to increase sales, to better customer relations, to engage possible customers, and to create a positive image for the company are some of the ways business use social media to their advantage.  Nonetheless, businesses have to be aware of the advantages and disadvantages of having a presence online.  Below, we give you information about business and social media; we hope you find it useful.


Lessons in approaching the B2B market using social media

Social is inherently not made for business at all. The business to consumer or brands interacting with consumers on social in general, is a tough nut to crack. This begs the question – how do we approach business-to-business communication using social media?


Social media for engagement – Not followers

Here seems to be much confusion between online marketers around social media and its benefits. Not only do people set ineffective goals, but their strategy is focused on tactics which will take real benefits away from a business.


What Is The Significant Impact Of Social Media On Businesses?

The million dollar question every business owner has about social media is, “What is the impact of social media on my business? What will I gain from having a social media presence?”

As with any aspect of marketing, the answer ultimately depends on your goals, but let’s take a broad approach to these questions…


Social Media and Your Business

thumbsocial (1)Of course every small or big business has their own way of doing things. Using social media to promote their business is vitally important, but are they promoting their business well?  When you own your own business, tasks accumulate – it seems- exponentially. Promoting it, takes time and knowledge. Are you doing the right things using social media? Below, we give you information that will keep you promoting your business well, and keeping it up to date.


10 Annoying Social Media Habits Businesses Need To Stop Doing

Habits are easy to fall into. When you’re trying to change how you do things and you’re incredibly busy, falling back into old habits happens quicker than you would expect.


Is Your Business Monitoring What Matters On Social Media?

Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities?

At all?


Small businesses tackle social media marketing

Weinhagen Tire Co. in St. Paul needed to attract new customers. Owner Mike Weinhagen had tried traditional advertising — fliers, coupons, direct mailings — but it was more expensive and less effective than he’d hoped.