The Latest Social Media News

thumbsocial (5)Social media is no longer for people coming together in a social network, but for business to embrace and take advantage of a powerful marketing medium. From newspapers, magazines, small business and the like, to the healthcare sector, social media plays an important role in their marketing campaign.  Read the articles below to find the latest about business and social media.

New attraction at U.S. Open: 50-foot social media wall

The U.S. Open offers plenty of entertainment options, starting with the world’s best tennis players chasing the last major prize of the Grand Slam season.

Add one more attraction to the list.

The Open, which runs from Aug. 26-Sept. 9 in New York, will debut a 50-feet-by-8-feet social media wall, adjacent to Louis Armstrong Stadium, that will display social media commentary by fans, players, whomever, in real time throughout the tournament.

It will be like a giant Tweetdeck right in the middle of the U.S. Open.

“Only better,” says Nicole Jeter West, the director of digital strategies and partnerships for the USTA.

How to handle personal attacks on social media

We all know social media is a powerful tool that has many professional and personal advantages. Which is why we use it.

But while you do have control over if and how you build your online presence, you typically lack control about what others say about you in online comments and on social media.

The larger your presence, the more likely you are exposing yourself to feedback – both positive and negative. Even if you haven’t built out your social-media presence, you run the risk of being exposed to one of social media’s dark sides: the personal attack.

More Hospitals Use Social Media to Gather Feedback from Patients’ Families

When staffers at the Nemours/Alfred I. duPont Hospital for Children in Wilmington, Del., want to simplify appointment scheduling, make surgery smoother for kids or even work on doctors’ bedside manner, they turn to a special group of experts, a “virtual advisory council” made up of parents on a private social network.

Hospitals are turning to Facebook, Twitter and other forms of social media to recruit patients and their families as advisers. They are asking parents for input, via questionnaires and surveys, on improvements in care, new services and even new facility names.

How Mom-and-Pop Stores Can Benefit From Social Media

Most large companies use social media outlets to promote their businesses on a regular basis. However, recently, there are more and more small businesses that are beginning to tap into the effective advertising force of social media as well. For example, a local antique store that is relatively small in size and vastly smaller than a national company is implementing Facebook as a way to advertise new products. This advertisement reaches former customers enticing them to come back into the store and procure the latest deals.

What is effective advertising?

Advertising is more about keeping a company’s name or products in the forefront of their customer’s minds than convincing them they need a product. Most people understand they do not need every new product on the market. However, if companies can get their products out there in a way that customers are seeing them on a regular basis, customers will begin to desire those items and eventually go into the store and purchase them.

How social media helps small stores increase their customer base:

The inception of big box stores led to the demise of most mom-and-pop stores. However, today, some of them are now becoming profitable again thanks to social media. Aside from keeping local customers abreast of new products, social media also allows small stores to advertise their products across the nation. For example, the small antique store mentioned above will have limited range of potential customers within driving distance. However, their potential customers grows drastically when they advertise with social media because now the whole world can procure items from their store and have it shipped to their location.

Using social media correctly can open many possibilities for small businesses, and those business owners who are smart enough to tap into that resource are finding great success as a result. It is honestly foolish for a small business owner to not use social media to promote their business. After all, how else will a small store reach a nationwide audience? Therefore, understanding how to properly use social media in a business promotion capacity is something every small business owner should learn.