The Latest Social Media News

thumbsocial (5)Social media is no longer for people coming together in a social network, but for business to embrace and take advantage of a powerful marketing medium. From newspapers, magazines, small business and the like, to the healthcare sector, social media plays an important role in their marketing campaign.  Read the articles below to find the latest about business and social media.

New attraction at U.S. Open: 50-foot social media wall

The U.S. Open offers plenty of entertainment options, starting with the world’s best tennis players chasing the last major prize of the Grand Slam season.

Add one more attraction to the list.

The Open, which runs from Aug. 26-Sept. 9 in New York, will debut a 50-feet-by-8-feet social media wall, adjacent to Louis Armstrong Stadium, that will display social media commentary by fans, players, whomever, in real time throughout the tournament.

It will be like a giant Tweetdeck right in the middle of the U.S. Open.

“Only better,” says Nicole Jeter West, the director of digital strategies and partnerships for the USTA.

How to handle personal attacks on social media

We all know social media is a powerful tool that has many professional and personal advantages. Which is why we use it.

But while you do have control over if and how you build your online presence, you typically lack control about what others say about you in online comments and on social media.

The larger your presence, the more likely you are exposing yourself to feedback – both positive and negative. Even if you haven’t built out your social-media presence, you run the risk of being exposed to one of social media’s dark sides: the personal attack.

More Hospitals Use Social Media to Gather Feedback from Patients’ Families

When staffers at the Nemours/Alfred I. duPont Hospital for Children in Wilmington, Del., want to simplify appointment scheduling, make surgery smoother for kids or even work on doctors’ bedside manner, they turn to a special group of experts, a “virtual advisory council” made up of parents on a private social network.

Hospitals are turning to Facebook, Twitter and other forms of social media to recruit patients and their families as advisers. They are asking parents for input, via questionnaires and surveys, on improvements in care, new services and even new facility names.

Sales and Social Media

From the way we communicate, to the way we do business, there is no doubt social media has changed the way we interact with each other.

We have talked about how LinkedIn has increasingly become more relevant in people’s life if they are looking for a job, and for employers to look into these mediums for prospective employees.  It is no longer about connecting people to people, but businesses connecting to customers as well.

Being able to connect to millions of people and offer your products and services using social media is no longer achievable, but necessary in today’s global economy

Read the news below to find out more about social media and sales.

Is sales the next frontier for social media?

Twitter is established as a powerful new channel for marketing communications and customer care, but could sales be next for the 140-character treatment? And what does this mean for this most personal of business functions?

Use Video Marketing for Sales and ROI Boost

Let’s talk sales and how video marketing can work for your brand or organization.

Why Video Marketing Works

I consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to one of our internal processes or our graphic designer. What happens next catches me off guard:

Why Dominates Social Media Commerce While Other Brands Struggle

With high profile brands such as Gap, Gamestop and, in the US, JcPenney, having opened and then subsequently closed Facebook stores (presumably because they weren’t delivering ROI) it would be easy to assume that social media is not suitable for sales – too easy, perhaps.