Tips And Advice For Your Social Media Campaign

thumbsocial (10)Social media can be an advantage for your business, or your personal brand if used wisely.  For a business, having a social media campaign can increase sales if they have good, quality products.  For a service company, the services they offered, and the customer service they provide can be advantageous to their bottom line. Here, we offer you articles about social media that we hope can be insightful for your business.


5 Social Media Rules Every Entrepreneur Should Know

Social Media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others.

So what makes the difference between a following of 500 and a following of 500,000?

The Best and Worst Times to Post to Social Media

It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media?

While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an infographic that lists, in general, the best and worst times to post to the major social networks.

Here’s a look at three of them:

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

How to Integrate Social Media With Your SEO Campaign     

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguin matures. This has left many people who used to practice the art of SEO wondering where to go.

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven’t already), other tactics are destined to succeed, impervious to algorithmic changes. Many people believe that search marketing integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

5 Social Media Tips to Ignore

Do a quick Google search or scour the front pages of your favorite social media blogs and you’ll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you read enough of them, which I do, eventually you’ll see those tips and bits of advice contradict each other.

Don’t post on Facebook more than once a day, or your fans will un-Like you.


Social Media Analytics

thumbsocial (12)Social Media analytics, from finding out about how your company is doing in customer service to whether your marketing campaign using social media is working. Here we bring you articles dealing with information about social media that could impact your business.


Effective social media analytics

Social media isn’t just about collecting Facebook “likes” any more, says Danny Bradbury. The smart money is extracting intelligence from the network.

Six months ago, your company launched a new product. Last month, your sales dipped. Why? And how interested are people in your competitor’s new product? Don’t pay money for a focus group or a market survey that will deliver data three months from now. Listen to the social network instead. It’s 2013, and social business isn’t about collecting Facebook “likes” anymore. Welcome to the age of social media analytics.


Managing the mentions: how big brands survive social media nightmares

“Is this how you silence people on your page?” “I’m still waiting for a response or am I not considered a customer anymore?” “Does anyone actually READ the posts people make here?” “15 days, 3 emails and still no response.” “Worst service provider I have ever encountered.”

In between the latest product shots and carefully crafted status updates, you’ll find comments like these littering the social media pages of major brands. As their relationships with their customers have moved online, social media has become a platform for businesses to speak to thousands of people in under a minute — but it’s also become a space for queries and (very public) complaints from legions of social media users.


More car buyers use social media to find hot deals

More car buyers are using social media when it comes to picking out their new model and figuring out which dealer offer will be best, a new study finds.

About one out of four of the 2,000 car buyers surveyed say they consider online car review sites to be helpful in picking a place to buy a new vehicle, according to the Automotive Social Media and Reputation Trend Study released by a company called Digital Air Strike, which specializes in such research.


Social Media And Your Business

thumbsocial (7)Sometimes using social media to boost your sales and presence in the market does not give you a ROI right away. You wonder whether the effort and the financial investment your doing is worth it. According to a recent study 78% of salespeople using social media outsell their peers. So, if you’re wondering whether to continue using social media to further your efforts in the market place, the answer is a categorical YES!


 9 social media tips

Avoid the “Field of Dreams” fallacy.
You have a firm presence on a variety of social media platforms and have carved out a stout digital footprint? Terrific!

Marketing in 140 characters or less.

For advisors striving to market themselves on social media, there’s a lesson to learn and it’s this: You must be concise and recognizable at the same time.

To read the article in its entirety, click on the link above to take you there.


Study: 78% Of Salespeople Using Social Media Outsell Their Peers

The most interesting finding was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media. He tells me he wasn’t expecting a number that high. Then, Keenan found that when it came to exceeding sales quota (exceeding quota by more than 10%), social media users were 23% more successful than their non-social media peers. Keenan told me that no matter how you sliced the data, social media users came out on top.


3 ways social media can accelerate business development

Good work begets more good work. When you exceed customer expectations, deliver impressive results and consistently go the extra mile, word spreads.

Want to accelerate this tried-and-true business development practice? Incorporate social media.


News on Social Media

thumbsocial (10)What are the news affecting social media this week? Well, from how your privacy may be handled and the effect it has in businesses to determining whether your social media campaign is working are some of the recent news concerning social media.  Do you even have a social media marketing campaign? Do you know if it’s working, or not? Below, we give you articles that will enhance your understanding of the power of social media.


Customer Privacy: What You Need to Know About Social Media, Passwords and Transparency

Credit card information. Bank account numbers. Personal information, including ages, phone numbers and shopping habits. These are all pieces of data that businesses collect from customers every day. How they handle this information, and how they protect customer privacy are serious issues for entrepreneurs.


How to determine what’s working in your social media campaign

Even though social media has been around for a quite a while and is still trending, many digital marketers are struggling with how to measure the ROI of their social media campaign. This question gets asked a lot, even though many large and small organizations have already integrated this communication medium into their traditional marketing efforts.


Twitter Speaks, Markets Listen and Fears Rise

Could the global economy hinge on 140 characters?
That is the question the financial industry and government regulators are trying to answer after a Twitter hoax on Tuesday that claimed President Obama was injured in an explosion at the White House.