Advantages of Social Media Platforms

thumbsocial (10)Advantages of Social Media Platforms For Business

Social media is everywhere. If a person has a Facebook, Twitter or LinkedIn account, he or she is a part of the social media world. While social media sites are great for bringing people together, it is also useful for business marketing.

A website like Facebook is a great place for people to connect with old friends or relatives. The interface of the website is pretty user-friendly and allows a person to personalize their Facebook experience even more. This site is also a great place to organize public events and gatherings to help promote brand awareness.

While Facebook is great for connecting with friends of old and new, a website like LinkedIn is a social media platform used by professionals from all fields. Highly beneficial for job recruiters and job candidates, LinkedIn will help users become connected with other related professionals. This social platform is advantageous for those who are interested in a specific industry and wish to make a career in it.

Twitter is a social platform known as a micro blogging site. It’s a fast way to communicate with family, friends or coworkers in messages of 140 characters or less. Since Twitter is such a fast way to communicate, news and knowledge travels around the world faster. Politicians, celebrities and businesses use Twitter to communicate as well. Businesses and advertisers who use Twitter can conjure short, concise messages to market their brand and products.

Social platforms like Pinterest and Tumblr are more visual platforms that can benefit a business. When someone is enthralled or intrigued by a picture posted by a business on Pinterest, he can pin it to his board and the image will reach a new audience. Tumblr is very user friendly blog and is also visually beneficial for business. Businesses can find users interested in topics or items similar to their product and also create a fan base by reblogging or liking posts.

There are plenty of ways for a business to market itself on the internet. Each social platform has viable ways to connect with potential customers and clients. It is up to the business to decide which social platform will best suit their marketing needs.


The Positioning of Two Social Media Giants

thumbsocial (6)Have you signed up for Google+ yet? Well, it seems a lot of people have and now is considered to be the number two social media network. Catching up to Facebook, Google+ is in a strong position to be the social media network of choice.

This is a post on interesting articles that may even give you a good chuckle about what social media is doing to the common man or teenager these days.


Google+ continues to dominate LinkedIn & Twitter, could catch up to Facebook

You may not be using Google+, but your friends probably are.

If they’re not hanging out and posting photos of cute puppies and sunsets, there’s a good chance they are using Google+ to log in to various web sites — and increasingly, they’re also clicking the +1 button to share those sites. In fact, it’s the clear number two social network according to a variety of measurements.

A new study commissioned by Janrain shows that, of the people who use social networks to log in to other websites, almost half (46 percent) use Facebook. But Google+ is in a strong second place, with 34 percent of social logins.


Social media free speech rights complicated for workers

ST. CLOUD, Minn. — An anonymous “Suzy Citizen” leaves fliers criticizing management in a public area of the St. Cloud Public Library, and the Great River Regional Library board of trustees hires an investigator to find out if an employee is the culprit.

A library aide is fired for repeatedly complaining about her supervisors on Facebook and refusing to sign an agreement to refrain from making disparaging public comments about Great River Regional Library staff.

Do employees have free-speech rights to publicly criticize their bosses or workplaces, especially in the social media age when venting on Facebook or Twitter has replaced traditional complaining around the water cooler?

The answer: Sometimes.


Research finds link between social media and the ‘fear of missing out’

Have you heard about FOMO — “fear of missing out”? Most common among the under-30 crowd, it happens when someone feels nervous about not attending social events, like that awesome party everyone else enjoyed last weekend.

People have always been concerned about their social standing, but the explosion of social media has made FOMO a bigger issue, for everyone from middle schoolers newly toting smartphones to adults. Now researchers have developed a quiz to test just how fearful people are about missing out.