Your Business And Social Media

thumbsocial (13)According to an article by a writer at Forbes.com less than a third of top CEOs are on social media. Although the numbers are big, it is certainly not surprising.

These three articles give you information about social media and business, business etiquette, and whether you can or are able to quit social media altogether.

Click on the links below to read the articles in their entirety.


Business, Etiquette and Social Media

Etiquette—it’s not just for dinner parties or impressing your future in-laws. These tips can help avoid gaffes and build business success in the social media age.

Today’s discussion, gentle readers, pertains to etiquette. That’s right, you heard me. In the rush of signing the deal, building the business and putting out the fires, manners still matter. Good business etiquette, and particularly its absence, can directly affect the way people perceive you—and influence whether or not they want to give you their business.

In an article on Small Business Computing, Pedro Hernandez discusses several tips from “The Essentials of Business Etiquette,” by Barbara Pachter. While most small business owners understand that a poised, professional demeanor goes a long way to making a good impression, in the era of smartphones, social media and always-on communication, that alone isn’t enough.


Why Most Businesses Are Anti-Social In A Social-Media Era

In the age of social media, most businesses have become decidedly antisocial.

Sure, today it’s breathtakingly easy to talk in real time to someone on the other side of the planet. But it’s also harder than ever to connect in real time with a real human being anywhere who gives a damn about you.

Your call to the customer-service center is shuffled off to a faceless script-reader in Manila. Or many times you don’t even get that:  You get a machine that keeps asking you, with an edge in its voice, to take another crack at clearly stating the nature of your problem.


Quitting social media: Easier said than done

FORTUNE — I cheated. More than once. As Fortune readers may already know, on August. 1, I announced I was giving up social media for the month. After a decade of signing up for ever-more social services, I wanted to find out what I’d won — and lost — in the process. So I gave up social services, instant messaging, email in the evenings and early mornings, and texting.

Ten days in, I’m enjoying the silence and spare time that comes with this detox. And I’ve mostly kept to it: I haven’t “liked” anything, and I haven’t “pinned” anything to my “Upper West Side” pinboard, nor have I read my Twitter stream — not even on the day that Jeff Bezos announced he was buying the Washington Post. That kind of self-restraint was hard.


Is Your Social Media Marketing Working?

thumbsocial (7)If you are new to the Social Media Marketing arena, you may be wondering what to do. Social media news and information are abundant, and you may be wondering where to turn to conceive and implement a social media marketing campaign for your business that makes sense. Below you will find information for you about social media, your business, and whether you social marketing is working.

Follow the links to read the complete articles.


Business Growth and Social Media

If you’re looking for a place to focus your business growth efforts, try social media.

Word-of-mouth marketing has received a technology makeover, and it’s called social media. Hands down, it’s the most powerful tool that any business owner can use to engage customers and drive revenue growth. But here’s the rub. Even though small business owners understand how important social media is to their success, for the most part it’s still a theoretical understanding. They’re not taking advantage of social media’s full potential. So says Steven D. Strauss, small business expert and author of “The Small Business Bible.”


4 Ways To Find out If Your Social MArketing Is Working               

There’s no denying that popular social networking sites like Facebook and Twitter have earned a significant following. The same is true for video sharing sites, like YouTube, and other forms of social media. Given that, it does not come as a surprise that a number of businesses – large and small – are investing in social media efforts in order to boost the return of their other marketing and advertising investments.

While this strategy can prove to be effective, what you must keep in mind here is that creating and executing a social media campaign should not be the end step. You should also take time to evaluate whether your social media efforts are successful or not. This will help you identify the strong and weak points of your efforts, so you can address any issues and improve your results with the next campaign.

To help you with evaluating your success, here are some tips.

Count your friends and followers


5 steps for a social media crisis communications plan

This week I had the opportunity to speak at PRSA Nashville’s luncheon on Preventing a Social Media Nightmare with Stephen Zralek, an attorney at Bone McAllester Norton PLLC. Since it’s been fresh on my mind, I wanted to dive a little more into the topic of social media and crisis communications.

Since social media has become a mainstream marketing channel for brands, there has been a need for crisis communications.