Social Media News

thumbsocial (2)It’s not surprising to find out that teens are more than willing to put all kinds of personal information on their online profiles.  The question is how do business benefit from such an activity?  Is your marketing and social media campaign taking into consideration this huge population of consumers? How can your social media campaign help you build a niche and help your business succeed? Read the articles below to give an insight into what is going on in social media, and the impact on your business.

Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.

A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on, Android, and iOS applications.

Pouring on social media strategy is essential

Susan Bate has been operating her business for 25 years. So it’s no surprise her marketing strategies have evolved considerably to reflect the times, says the owner of Coffee Tree Roastery in West Toronto.

“In the beginning it was just building relationships through word of mouth because we were doing something nobody else was doing. With no real competition we could earn our stripes by repetition of our message.”

About seven years ago it all changed. Competitive coffee houses moved in en masse.

New Report on Teens, Social Media, and Privacy

Interesting report from the From the Pew Internet and American Life Project:

Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006:

  • 91% post a photo of themselves, up from 79% in 2006.
  • 71% post their school name, up from 49%.
  • 71% post the city or town where they live, up from 61%.
  • 53% post their email address, up from 29%.
  • 20% post their cell phone number, up from 2%.