Social Media And Your Business

thumbsocial (11)The teenage population is roughly 22 million just in the United States.  It is no wonder then, businesses are eager to reach and promote their products to this insatiable crowd. Social media has played a role in promoting business and products through an array of devices that teenagers not only wish to have, but are their favorite mode of communication.  Below, are three articles about social media and the impact they have on business.

The Social Media Advertising Ecosystem Explained

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers.

The ‘Stanley Cup’ Of B-to-B Social Media

For business marketers, the holy grail, or, in this case, the Stanley Cup has been trying to demonstrate the business impact of social media, which is not defined by adoption, usage or engagement, but by influence. It proves that social media and/or social networks can influence buyer behavior. New insight suggests that it might be time to lace up the skates and put on the pads.

Word of mouth (WOM), defined by person-to-person communication be that in person or over the phone, is and has always been the most used and most influential channel for business buyers.

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are therefore increasingly focusing their attention on social commerce.