How a Financial Advisor Got a $70 Million Client from LinkedIn

Can financial advisors really get business from LinkedIn? One Morgan Stanley advisor did – and he landed a $70 million account because of it.

Lauren Boyman, head of digital strategy for Morgan Stanley Wealth Management, had this to say in a ThinkAdvisor interview:

“For those advisors who are using social and doing so on a daily basis—meaning it’s actually part of their practice, something they have absorbed—40% have gotten a new client,” she says, adding that a failure to be consistent will yield no better results than trying to diet by going to the gym once a month.

“It has to be part of their business development and marketing efforts on a regular basis,” she says.

How can you make this part of YOUR financial advisor business development and marketing efforts on a daily basis? Here’s a few to start you off with.

3 things you can do on LinkedIn every day

  • Update your status with valuable tips and articles
  • Prospect for new connections
  • Accept new connection requests

Those are just starting points! There is so much more you can do every day, and it WILL make a difference. Will you land a $70 million account?

Maybe.

At the very least, you’ll deepen your existing connections, making you more referable to their friends, family, and co-workers, thus earning you more business, all because of LinkedIn.

You can read the whole article about the Morgan Stanley advisor here.

Want help making this part of your daily practice? Bring us in to do LinkedIn training or contact Social Media Coach to create a custom program for you and your team.