What is the most effective social media platform for financial advisors?

One question I often get asked by my financial advisor clients and prospects is:

What is the most effective social media platform for financial advisors?

Before I answer that, let me tell you how I determine a successful platform for financial advisors.

Are your clients there?

If clients use a specific social media platform, you should be on it to listen first, at a minimum, and participate if you are allowed by your compliance department. How do you know if your clients are on a specific platform? Ask them what websites they frequent, for leisure, for business, and for information. Then go there!

Are your ideal prospects there?

If your ideal prospects are on a specific social media platform, you should be there too! How do you know if your prospects on a platform? Search for their name, and for people like them, in your favorite search engine. Search for the names of the platforms (LinkedIn, Twitter, Facebook, Instagram, etc.) and their name or e-mail address. Those searches look like Phil Gerbyshak LinkedIn (replacing LinkedIn with the platform you are looking for).

Also, search for their name or e-mail address and the word forum and message board (2 separate searches) and check those out. That search would look like Phil Gerbyshak forum or Phil Gerbyshak message board.

Is the platform easy to connect to your clients and prospects?

If a platform makes it easy to connect to your clients and prospects, chances are better that you’ll actually USE the platform to connect to your clients and prospects. If it’s too hard, you probably won’t use it, no matter how beneficial it might be to you.

Is the platform easy to connect BEYOND your clients and prospects?

Can you see who your clients and prospects are connected to – and can you easily connect to those people? Admittedly, most of the time, you will want to ask your clients for a warm introduction to their connections, but sometimes, you will reach out on your own, and it should be relatively easy to do on the platform, or you won’t do it.

What is the most effective social media platform for financial advisors?

LinkedIn is the most effective social media platform for financial advisors.

All of the Fortune 5000 are using the platform, with more joining every second.  It is a very easy to use platform, once you learn how or are trained how to use LinkedIn as a financial advisor, and it allows you to easily connect to the friends, family and co-workers of your clients and prospects like no other social media platform on the planet.