Social Media Analytics

thumbsocial (12)Social Media analytics, from finding out about how your company is doing in customer service to whether your marketing campaign using social media is working. Here we bring you articles dealing with information about social media that could impact your business.


Effective social media analytics

Social media isn’t just about collecting Facebook “likes” any more, says Danny Bradbury. The smart money is extracting intelligence from the network.

Six months ago, your company launched a new product. Last month, your sales dipped. Why? And how interested are people in your competitor’s new product? Don’t pay money for a focus group or a market survey that will deliver data three months from now. Listen to the social network instead. It’s 2013, and social business isn’t about collecting Facebook “likes” anymore. Welcome to the age of social media analytics.


Managing the mentions: how big brands survive social media nightmares

“Is this how you silence people on your page?” “I’m still waiting for a response or am I not considered a customer anymore?” “Does anyone actually READ the posts people make here?” “15 days, 3 emails and still no response.” “Worst service provider I have ever encountered.”

In between the latest product shots and carefully crafted status updates, you’ll find comments like these littering the social media pages of major brands. As their relationships with their customers have moved online, social media has become a platform for businesses to speak to thousands of people in under a minute — but it’s also become a space for queries and (very public) complaints from legions of social media users.


More car buyers use social media to find hot deals

More car buyers are using social media when it comes to picking out their new model and figuring out which dealer offer will be best, a new study finds.

About one out of four of the 2,000 car buyers surveyed say they consider online car review sites to be helpful in picking a place to buy a new vehicle, according to the Automotive Social Media and Reputation Trend Study released by a company called Digital Air Strike, which specializes in such research.


Social Media And Your Marketing Campaign

thumbsocial (13)Although this post includes a video for you to watch, the content and purpose of it is the same: Information for your social media marketing for your business.  There are many ways people are going about their marketing strategy, and is always interesting the options and challenges they take to succeed. In this post we want to we give you interesting articles for you to read.


Social Media 2013

This is the 4th version of the world’s most watched social media video series “Social Media Revolution. Written by international keynote speaker and best selling author Erik Qualman (Socialnomics, Digital Leader, Alex Azure & Forbidden Door). This version uses new energetic music.


Why Every Brand Needs Custom Social Media Marketing

We love our smartphones, laptops and tablets but while new technology is thrilling for consumers, it presents new challenges for brands. In the early days of online marketing, you could simply set up a website and frame your content in any way you wanted.

Now that Internet users are going mobile and have their own customization options, chances are that they won’t stumble across your site on their own. This is why it’s so important for brands to invest their content on a variety of social platforms. You need to be able to push your content around without having it tied down to your domain.


Managing A Social Media Marketing Team

The surgeon leans over the patient, whose abdomen has been surgically opened.

“Forceps,” the doctor barks.

The nurse hands the doctor a stainless steel instrument.

Again the doctor demands, “scalpel!”  The nurse dutifully hands the doctor the necessary tool.

We’ve all seen the drill in countless films and television shows. But, the process of a nurse serving as a surgeon’s assistant as a sort of operation room caddy was only developed in the early 20th century, purportedly by efficiency expert Frank Bunker Gilbreth, Sr.


Social Media News

thumbsocial (2)It’s not surprising to find out that teens are more than willing to put all kinds of personal information on their online profiles.  The question is how do business benefit from such an activity?  Is your marketing and social media campaign taking into consideration this huge population of consumers? How can your social media campaign help you build a niche and help your business succeed? Read the articles below to give an insight into what is going on in social media, and the impact on your business.


Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.

A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications.


Pouring on social media strategy is essential

Susan Bate has been operating her business for 25 years. So it’s no surprise her marketing strategies have evolved considerably to reflect the times, says the owner of Coffee Tree Roastery in West Toronto.

“In the beginning it was just building relationships through word of mouth because we were doing something nobody else was doing. With no real competition we could earn our stripes by repetition of our message.”

About seven years ago it all changed. Competitive coffee houses moved in en masse.

New Report on Teens, Social Media, and Privacy

Interesting report from the From the Pew Internet and American Life Project:

Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006:

  • 91% post a photo of themselves, up from 79% in 2006.
  • 71% post their school name, up from 49%.
  • 71% post the city or town where they live, up from 61%.
  • 53% post their email address, up from 29%.
  • 20% post their cell phone number, up from 2%.

Social Media And Your Business

thumbsocial (7)Sometimes using social media to boost your sales and presence in the market does not give you a ROI right away. You wonder whether the effort and the financial investment your doing is worth it. According to a recent study 78% of salespeople using social media outsell their peers. So, if you’re wondering whether to continue using social media to further your efforts in the market place, the answer is a categorical YES!


 9 social media tips

Avoid the “Field of Dreams” fallacy.
You have a firm presence on a variety of social media platforms and have carved out a stout digital footprint? Terrific!

Marketing in 140 characters or less.

For advisors striving to market themselves on social media, there’s a lesson to learn and it’s this: You must be concise and recognizable at the same time.

To read the article in its entirety, click on the link above to take you there.


Study: 78% Of Salespeople Using Social Media Outsell Their Peers

The most interesting finding was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media. He tells me he wasn’t expecting a number that high. Then, Keenan found that when it came to exceeding sales quota (exceeding quota by more than 10%), social media users were 23% more successful than their non-social media peers. Keenan told me that no matter how you sliced the data, social media users came out on top.


3 ways social media can accelerate business development

Good work begets more good work. When you exceed customer expectations, deliver impressive results and consistently go the extra mile, word spreads.

Want to accelerate this tried-and-true business development practice? Incorporate social media.


Turning Likes into Sales

thumbsocial (5)It is one thing to engage an audience enough to get a few likes or comments on Facebook posts or a YouTube promo video, but it is quite another to turn these anonymous comments into paying customers. Many business owners expect social media to do all of the work when it comes to pushing a potential client down the sales funnel. The truth is that the correct use of online media platforms includes a human element that must be included in all correspondence from the beginning of the sales process all the way to the end.

– Getting Those Likes

Although this is not easy for a new business, this is the easy part. You should not be selling anything at this point; your main goal is to inform your targeted audience about your business service and spur interest in it.

To do this, post open commentary and ask questions which require an answer. Stay involved in the conversation and choose recent, relevant topics in your industry. Showcase your knowledge as an expert so that people begin to trust you as a source of the latest information and solutions.

– Showcasing Professional Expertise that is Worth Paying For

Now that you have an engaged audience, you must begin to direct them to your solutions. This is not done through hard sales techniques, but through a judicious dissemination of resources which will include your company. Providing answers is much more important than saying your company can solve everything; simply having your links in your profile will entice people to check your services if you are seen as an expert.

Do not be afraid of cannibalizing yourself by giving away tips. Most customers simply want to know that you are an expert before they trust you with the solution to their problems.

– Customer Conversion

Now that you have the attention of your audience as a solutions provider, you can begin to direct them to your website. The general consensus is that one in four messages can be a self serving link – the other three out of four should be strictly communications.

Your Online Business Presence

thumbsocial (1)Using social media to increase sales, to better customer relations, to engage possible customers, and to create a positive image for the company are some of the ways business use social media to their advantage.  Nonetheless, businesses have to be aware of the advantages and disadvantages of having a presence online.  Below, we give you information about business and social media; we hope you find it useful.


Lessons in approaching the B2B market using social media

Social is inherently not made for business at all. The business to consumer or brands interacting with consumers on social in general, is a tough nut to crack. This begs the question – how do we approach business-to-business communication using social media?


Social media for engagement – Not followers

Here seems to be much confusion between online marketers around social media and its benefits. Not only do people set ineffective goals, but their strategy is focused on tactics which will take real benefits away from a business.


What Is The Significant Impact Of Social Media On Businesses?

The million dollar question every business owner has about social media is, “What is the impact of social media on my business? What will I gain from having a social media presence?”

As with any aspect of marketing, the answer ultimately depends on your goals, but let’s take a broad approach to these questions…


New Happenings in Social Media

thumbsocial (6)Who Knew? Did you ever imagine the important role social media would play in everyone’s life? Jobs are created because of social media, news is a twit away, and now we have to follow social media etiquette. Really? Below are four articles with information, and recent news about social media.


Social media now crucial to how Americans get their news

One of Meg Wagner’s favorite childhood memories was receiving The Tampa Tribune and the St. Petersburg Times at her front door.
As a child, Wagner loved newspapers and knew she wanted to be a print journalist.


Boston Marathon Bombings Brings to Light Social Media Etiquette Issues

Following the news that two explosions had gone off near the finish line at the Boston Marathon on Monday, Colby Christopher, 29, saw his Facebook Newsfeed become dominated by news of the tragedy. But amongst the photos and posts about the victims and injured, there were a few others about everyday Facebook things.


What else is new in social media?

We all hear about the new things going on with Facebook and Twitter, but often we don’t hear much about some of the newer sites out there. Yet, every day, more sites and apps appear across the Internet.

Here are a few that may make sense for your brand:

  • Launch.it
  • RebelMouse
  • About.me

Click the link above to read the article and what the apps listed are supposed to do.


Saudi prince: Blocking social media platforms is a ‘losing war’

Saudi Prince Alwaleed bin Talal has called on the Saudi Telecommunication Authority to drop reported plans to block social media platforms, describing the action — if implemented — as a “losing war.”


Who is Phil Gerbyshak?

Watch Phil Gerbyshak is action.

Phil is a national speaker on social media topics and is available for speaking at your next event if you need a social media speaker.

How Mom-and-Pop Stores Can Benefit From Social Media

Most large companies use social media outlets to promote their businesses on a regular basis. However, recently, there are more and more small businesses that are beginning to tap into the effective advertising force of social media as well. For example, a local antique store that is relatively small in size and vastly smaller than a national company is implementing Facebook as a way to advertise new products. This advertisement reaches former customers enticing them to come back into the store and procure the latest deals.

What is effective advertising?

Advertising is more about keeping a company’s name or products in the forefront of their customer’s minds than convincing them they need a product. Most people understand they do not need every new product on the market. However, if companies can get their products out there in a way that customers are seeing them on a regular basis, customers will begin to desire those items and eventually go into the store and purchase them.

How social media helps small stores increase their customer base:

The inception of big box stores led to the demise of most mom-and-pop stores. However, today, some of them are now becoming profitable again thanks to social media. Aside from keeping local customers abreast of new products, social media also allows small stores to advertise their products across the nation. For example, the small antique store mentioned above will have limited range of potential customers within driving distance. However, their potential customers grows drastically when they advertise with social media because now the whole world can procure items from their store and have it shipped to their location.

Using social media correctly can open many possibilities for small businesses, and those business owners who are smart enough to tap into that resource are finding great success as a result. It is honestly foolish for a small business owner to not use social media to promote their business. After all, how else will a small store reach a nationwide audience? Therefore, understanding how to properly use social media in a business promotion capacity is something every small business owner should learn.

News on Social Media

thumbsocial (10)What are the news affecting social media this week? Well, from how your privacy may be handled and the effect it has in businesses to determining whether your social media campaign is working are some of the recent news concerning social media.  Do you even have a social media marketing campaign? Do you know if it’s working, or not? Below, we give you articles that will enhance your understanding of the power of social media.


Customer Privacy: What You Need to Know About Social Media, Passwords and Transparency

Credit card information. Bank account numbers. Personal information, including ages, phone numbers and shopping habits. These are all pieces of data that businesses collect from customers every day. How they handle this information, and how they protect customer privacy are serious issues for entrepreneurs.


How to determine what’s working in your social media campaign

Even though social media has been around for a quite a while and is still trending, many digital marketers are struggling with how to measure the ROI of their social media campaign. This question gets asked a lot, even though many large and small organizations have already integrated this communication medium into their traditional marketing efforts.


Twitter Speaks, Markets Listen and Fears Rise

Could the global economy hinge on 140 characters?
That is the question the financial industry and government regulators are trying to answer after a Twitter hoax on Tuesday that claimed President Obama was injured in an explosion at the White House.