The Latest Social Media News

thumbsocial (5)Social media is no longer for people coming together in a social network, but for business to embrace and take advantage of a powerful marketing medium. From newspapers, magazines, small business and the like, to the healthcare sector, social media plays an important role in their marketing campaign.  Read the articles below to find the latest about business and social media.


New attraction at U.S. Open: 50-foot social media wall

The U.S. Open offers plenty of entertainment options, starting with the world’s best tennis players chasing the last major prize of the Grand Slam season.

Add one more attraction to the list.

The Open, which runs from Aug. 26-Sept. 9 in New York, will debut a 50-feet-by-8-feet social media wall, adjacent to Louis Armstrong Stadium, that will display social media commentary by fans, players, whomever, in real time throughout the tournament.

It will be like a giant Tweetdeck right in the middle of the U.S. Open.

“Only better,” says Nicole Jeter West, the director of digital strategies and partnerships for the USTA.


How to handle personal attacks on social media

We all know social media is a powerful tool that has many professional and personal advantages. Which is why we use it.

But while you do have control over if and how you build your online presence, you typically lack control about what others say about you in online comments and on social media.

The larger your presence, the more likely you are exposing yourself to feedback – both positive and negative. Even if you haven’t built out your social-media presence, you run the risk of being exposed to one of social media’s dark sides: the personal attack.


More Hospitals Use Social Media to Gather Feedback from Patients’ Families

When staffers at the Nemours/Alfred I. duPont Hospital for Children in Wilmington, Del., want to simplify appointment scheduling, make surgery smoother for kids or even work on doctors’ bedside manner, they turn to a special group of experts, a “virtual advisory council” made up of parents on a private social network.

Hospitals are turning to Facebook, Twitter and other forms of social media to recruit patients and their families as advisers. They are asking parents for input, via questionnaires and surveys, on improvements in care, new services and even new facility names.


Your Business And Social Media

thumbsocial (13)According to an article by a writer at Forbes.com less than a third of top CEOs are on social media. Although the numbers are big, it is certainly not surprising.

These three articles give you information about social media and business, business etiquette, and whether you can or are able to quit social media altogether.

Click on the links below to read the articles in their entirety.


Business, Etiquette and Social Media

Etiquette—it’s not just for dinner parties or impressing your future in-laws. These tips can help avoid gaffes and build business success in the social media age.

Today’s discussion, gentle readers, pertains to etiquette. That’s right, you heard me. In the rush of signing the deal, building the business and putting out the fires, manners still matter. Good business etiquette, and particularly its absence, can directly affect the way people perceive you—and influence whether or not they want to give you their business.

In an article on Small Business Computing, Pedro Hernandez discusses several tips from “The Essentials of Business Etiquette,” by Barbara Pachter. While most small business owners understand that a poised, professional demeanor goes a long way to making a good impression, in the era of smartphones, social media and always-on communication, that alone isn’t enough.


Why Most Businesses Are Anti-Social In A Social-Media Era

In the age of social media, most businesses have become decidedly antisocial.

Sure, today it’s breathtakingly easy to talk in real time to someone on the other side of the planet. But it’s also harder than ever to connect in real time with a real human being anywhere who gives a damn about you.

Your call to the customer-service center is shuffled off to a faceless script-reader in Manila. Or many times you don’t even get that:  You get a machine that keeps asking you, with an edge in its voice, to take another crack at clearly stating the nature of your problem.


Quitting social media: Easier said than done

FORTUNE — I cheated. More than once. As Fortune readers may already know, on August. 1, I announced I was giving up social media for the month. After a decade of signing up for ever-more social services, I wanted to find out what I’d won — and lost — in the process. So I gave up social services, instant messaging, email in the evenings and early mornings, and texting.

Ten days in, I’m enjoying the silence and spare time that comes with this detox. And I’ve mostly kept to it: I haven’t “liked” anything, and I haven’t “pinned” anything to my “Upper West Side” pinboard, nor have I read my Twitter stream — not even on the day that Jeff Bezos announced he was buying the Washington Post. That kind of self-restraint was hard.


Learning From Five Guys And Chipotle

thumbsocial (11)As you read the articles we posted for you today, one question may come to mind. Is my social media campaign likely to flop, or will it become a sudden sensation? What will I have to do to promote my business and products so I can reach a tremendous customer base? According to the first article, your involvement in your social media campaign is vital to the success and continuity of it. Read the articles below to find out whether your social media campaign is right on track.


What Five Guys and Chipotle can teach your business about social media

The invasion of American food chains in cities around the world is not a new trend. In almost every major world attraction, museum, or transport station, there is a McDonald’s within walking distance.

PREVIOUS RESTAURANT MARKET ENTRY

It’s not just McDonald’s, either; KFC, Burger King, Subway and many more have also expanded outside the United States, further flooding the food market.

One reason why McDonald’s and the rest of the large chains of American food have succeeded is their ability to spend massive amounts of money on traditional advertising and promotion. They are able to advertise at every commercial break and on every street corner because of the large amounts of capital they have and the sheer size of these organisations. Such large advertising expenses are not feasible for most companies and it may prove difficult to model expansion after a multinational corporation.


How to avoid the pitfalls of social media marketing

Play the social media game right and platforms such as Facebook and Twitter can be great for engaging with your business’s target market.

Social media marketing has become a hot topic for businesses and entrepreneurs are constantly bombarded by information about how to increase their social media impact and optimise engagement. Getting social media strategies right can be a great way for a business to engage with its target market, but bad social media efforts can drive potential customers away just as easily.


Why LinkedIn Became My Favorite Social Network

Founded in 2003, LinkedIn has grown well beyond its roots as an online resume and recruitment tool. The site claims that more than two new members sign up every second. LinkedIn boasts more than 170 million unique monthly visitors from around the world.

Of the many social networks constantly vying for my attention—Facebook, Twitter, Google Plus, Pinterest, LinkedIn, Tumblr, and maybe YouTube—LinkedIn has won my heart. Here’s why:

They Keep It Strictly Business

Counter to the never-ending selfies on Instagram, food porn on Pinterest, silly GIFs on Tumblr, messy drama and rants on Facebook, the tone and presentation of LinkedIn maintains a rare social media decorum and professionalism.


Should Your Business Be On Social Media?

thumbsocial (5)Business owners are often times spreading themselves thin by doing too many different things every day. They are the CEO and CMO among other titles every single day. Decisions range from hiring, marketing, budget, finance, human resources and myriad of other issues. So, when the question arises about advertising on social media, promoting a product, or engaging customers through social media channels, what is the right step to take and what are the advantages? Depending on whom you ask, the answers differ greatly. Here we bring you three articles that will certainly give you information to ponder about and give you a good start to begin with your social media endeavor.


5 Reasons Why Your Business Shouldn’t Be On Social Media

Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly.

Failing to follow social media best practices could actually dampen your online presence and brand sentiment.

Below are some of the reasons why it’s better for some companies to stay away from social media.

1. You Don’t Update


Small Businesses Underutilizing Social Media

NEW YORK, July 30, 2013 /PRNewswire/ — Newtek Business Services, NASDAQ: NEWT, The Small Business Authority®, with a portfolio of over 100,000 business accounts, announced today the findings of its SB Authority Market Sentiment Survey, a monthly window into the concerns of independent business owners. Based on a poll of over 2,000 respondents, one of the key findings from the July survey is 57% of business have a Twitter or Facebook account. The findings from last year compared to this year show 10% more business owners are using social media. Additionally, only 30% of those polled are concerned about Twitter or Facebook using their clients’ data.


Who Are The Top 50 Social Media Power Influencers, 2013?

Who are the Top 50 Social Media Power Influencers for 2013?

You could answer that question by saying, of course, they are the people who most influence the biggest brands or have the best selling book or who have been around the business a long time.

But social media is a very democratizing form of communications and to assess influence you really need to know who is first among equals.


Advantages of Social Media Platforms

thumbsocial (10)Advantages of Social Media Platforms For Business

Social media is everywhere. If a person has a Facebook, Twitter or LinkedIn account, he or she is a part of the social media world. While social media sites are great for bringing people together, it is also useful for business marketing.

A website like Facebook is a great place for people to connect with old friends or relatives. The interface of the website is pretty user-friendly and allows a person to personalize their Facebook experience even more. This site is also a great place to organize public events and gatherings to help promote brand awareness.

While Facebook is great for connecting with friends of old and new, a website like LinkedIn is a social media platform used by professionals from all fields. Highly beneficial for job recruiters and job candidates, LinkedIn will help users become connected with other related professionals. This social platform is advantageous for those who are interested in a specific industry and wish to make a career in it.

Twitter is a social platform known as a micro blogging site. It’s a fast way to communicate with family, friends or coworkers in messages of 140 characters or less. Since Twitter is such a fast way to communicate, news and knowledge travels around the world faster. Politicians, celebrities and businesses use Twitter to communicate as well. Businesses and advertisers who use Twitter can conjure short, concise messages to market their brand and products.

Social platforms like Pinterest and Tumblr are more visual platforms that can benefit a business. When someone is enthralled or intrigued by a picture posted by a business on Pinterest, he can pin it to his board and the image will reach a new audience. Tumblr is very user friendly blog and is also visually beneficial for business. Businesses can find users interested in topics or items similar to their product and also create a fan base by reblogging or liking posts.

There are plenty of ways for a business to market itself on the internet. Each social platform has viable ways to connect with potential customers and clients. It is up to the business to decide which social platform will best suit their marketing needs.


Hiring Through The Power Of Social Media

thumbsocial (2)Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online. Click here to read the article.

How do you then make sure some of the businesses happening on line come your way? Is your ROI not really giving you the desire outcome? Many of the big companies are spending millions launching a social media campaign; can your business afford to do the same?


Social Media Automation: A Beginner’s Guide for Small Business Owners

Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted. Large companies leverage considerable brand and reach with clever social media campaigns that, seemingly, go viral instantly. Small business know the reality, watching contests fall flat and their best efforts stall – leading them to feel the promise has not been fulfilled and that the return on investment from social media is small or non-existent.


Earned Media And Social Media: How Brands Can Get Beyond The Hype

Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap.

Everyone wants earned media.


Forget jobsites and recruitment agencies, in business today hiring happens through the power of social media.

Whether you are actively looking for a job or are just open to an offer that you can’t refuse, forget MonsterCareer Builder and all the other job sites. Posting your resume and looking for jobs on career sites doesn’t work so well anymore for two reasons, according to Catherine Kaputa‘s 2012 article.

First, the perception has always been that the best candidates don’t put their resumes online and have to be “discovered” by recruiters. Secondly, in the new digital world, recruiters now have a tremendous tool at their disposal to find the best candidates: social media.


 

 

 

 

 

 

 

The Positioning of Two Social Media Giants

thumbsocial (6)Have you signed up for Google+ yet? Well, it seems a lot of people have and now is considered to be the number two social media network. Catching up to Facebook, Google+ is in a strong position to be the social media network of choice.

This is a post on interesting articles that may even give you a good chuckle about what social media is doing to the common man or teenager these days.


Google+ continues to dominate LinkedIn & Twitter, could catch up to Facebook

You may not be using Google+, but your friends probably are.

If they’re not hanging out and posting photos of cute puppies and sunsets, there’s a good chance they are using Google+ to log in to various web sites — and increasingly, they’re also clicking the +1 button to share those sites. In fact, it’s the clear number two social network according to a variety of measurements.

A new study commissioned by Janrain shows that, of the people who use social networks to log in to other websites, almost half (46 percent) use Facebook. But Google+ is in a strong second place, with 34 percent of social logins.


Social media free speech rights complicated for workers

ST. CLOUD, Minn. — An anonymous “Suzy Citizen” leaves fliers criticizing management in a public area of the St. Cloud Public Library, and the Great River Regional Library board of trustees hires an investigator to find out if an employee is the culprit.

A library aide is fired for repeatedly complaining about her supervisors on Facebook and refusing to sign an agreement to refrain from making disparaging public comments about Great River Regional Library staff.

Do employees have free-speech rights to publicly criticize their bosses or workplaces, especially in the social media age when venting on Facebook or Twitter has replaced traditional complaining around the water cooler?

The answer: Sometimes.


Research finds link between social media and the ‘fear of missing out’

Have you heard about FOMO — “fear of missing out”? Most common among the under-30 crowd, it happens when someone feels nervous about not attending social events, like that awesome party everyone else enjoyed last weekend.

People have always been concerned about their social standing, but the explosion of social media has made FOMO a bigger issue, for everyone from middle schoolers newly toting smartphones to adults. Now researchers have developed a quiz to test just how fearful people are about missing out.


Is Your Social Media Marketing Working?

thumbsocial (7)If you are new to the Social Media Marketing arena, you may be wondering what to do. Social media news and information are abundant, and you may be wondering where to turn to conceive and implement a social media marketing campaign for your business that makes sense. Below you will find information for you about social media, your business, and whether you social marketing is working.

Follow the links to read the complete articles.


Business Growth and Social Media

If you’re looking for a place to focus your business growth efforts, try social media.

Word-of-mouth marketing has received a technology makeover, and it’s called social media. Hands down, it’s the most powerful tool that any business owner can use to engage customers and drive revenue growth. But here’s the rub. Even though small business owners understand how important social media is to their success, for the most part it’s still a theoretical understanding. They’re not taking advantage of social media’s full potential. So says Steven D. Strauss, small business expert and author of “The Small Business Bible.”


4 Ways To Find out If Your Social MArketing Is Working               

There’s no denying that popular social networking sites like Facebook and Twitter have earned a significant following. The same is true for video sharing sites, like YouTube, and other forms of social media. Given that, it does not come as a surprise that a number of businesses – large and small – are investing in social media efforts in order to boost the return of their other marketing and advertising investments.

While this strategy can prove to be effective, what you must keep in mind here is that creating and executing a social media campaign should not be the end step. You should also take time to evaluate whether your social media efforts are successful or not. This will help you identify the strong and weak points of your efforts, so you can address any issues and improve your results with the next campaign.

To help you with evaluating your success, here are some tips.

Count your friends and followers


5 steps for a social media crisis communications plan

This week I had the opportunity to speak at PRSA Nashville’s luncheon on Preventing a Social Media Nightmare with Stephen Zralek, an attorney at Bone McAllester Norton PLLC. Since it’s been fresh on my mind, I wanted to dive a little more into the topic of social media and crisis communications.

Since social media has become a mainstream marketing channel for brands, there has been a need for crisis communications.


Tips And Advice For Your Social Media Campaign

thumbsocial (10)Social media can be an advantage for your business, or your personal brand if used wisely.  For a business, having a social media campaign can increase sales if they have good, quality products.  For a service company, the services they offered, and the customer service they provide can be advantageous to their bottom line. Here, we offer you articles about social media that we hope can be insightful for your business.


5 Social Media Rules Every Entrepreneur Should Know

Social Media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others.

So what makes the difference between a following of 500 and a following of 500,000?

The Best and Worst Times to Post to Social Media

It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media?

While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an infographic that lists, in general, the best and worst times to post to the major social networks.

Here’s a look at three of them:

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

How to Integrate Social Media With Your SEO Campaign     

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguin matures. This has left many people who used to practice the art of SEO wondering where to go.

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven’t already), other tactics are destined to succeed, impervious to algorithmic changes. Many people believe that search marketing integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

5 Social Media Tips to Ignore

Do a quick Google search or scour the front pages of your favorite social media blogs and you’ll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you read enough of them, which I do, eventually you’ll see those tips and bits of advice contradict each other.

Don’t post on Facebook more than once a day, or your fans will un-Like you.


Social Media And Your Business

thumbsocial (11)The teenage population is roughly 22 million just in the United States.  It is no wonder then, businesses are eager to reach and promote their products to this insatiable crowd. Social media has played a role in promoting business and products through an array of devices that teenagers not only wish to have, but are their favorite mode of communication.  Below, are three articles about social media and the impact they have on business.

The Social Media Advertising Ecosystem Explained

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers.

The ‘Stanley Cup’ Of B-to-B Social Media

For business marketers, the holy grail, or, in this case, the Stanley Cup has been trying to demonstrate the business impact of social media, which is not defined by adoption, usage or engagement, but by influence. It proves that social media and/or social networks can influence buyer behavior. New insight suggests that it might be time to lace up the skates and put on the pads.

Word of mouth (WOM), defined by person-to-person communication be that in person or over the phone, is and has always been the most used and most influential channel for business buyers.

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are therefore increasingly focusing their attention on social commerce.